Hidden Hills has always been a company of movers and doers. From our founders, to the sales team, to the guys who run the warehouse. Everyone on our team is always moving with the combined force of 10,000 horses. It should come to no surprised to our club members that we have started off this year stronger than ever, which is why we dropped a special Chinese New Year collection on our apparel site.
Behind the Scenes Shoot Bay Rapper Nuevo Lio
As someone who has spent a large portion of their career in “traditional industries” it never ceases to amaze the amount of hard work, dedication and labor goes in to a small (but growing) cannabis company like ours. During the day, the team is grinding away on calls, meetings, closing deals, and running around finding worthy souls to give our famous HHC gift box to. However, at night the mood shifts from professional lingo to The Weeknd party vibes.
The Lion Dancers
One thing I’ve come to realize while being an inside club member, is that Hidden Hills make sh*t happen. I’m not kidding when I say the CEO of Hidden Hills was lighting random pieces of wood and furniture in front of the warehouse just so we could get the perfect shot (luckily, he’s a retired firefighter).
Special shoutout to San Francisco Bay Rapper Nuevo Lio who popped out on short notice to help model for our photoshoot. Nuevo Lio perfectly represents everything the Year of the Fire Horse is about.
Rooted in classic Bay influence, Nuevo Lio’s work aligns with today’s independent wave: artists building momentum through consistency, not shortcuts. There’s a rawness to his music that mirrors his path—earned, not manufactured.
Be sure to check him out on Instagram and YouTube.
Shop our new Chinese New Year collection today! (while supplies last).
Every order also includes a red envelope, containing either:
A lucky $2 bill or $100 for a selected few
