Hidden Hills Club | July 10, 2026

If you've ever searched "What is 710?" or wondered why cannabis enthusiasts celebrate July 10 (710), you're not alone. 710 is the unofficial holiday dedicated to cannabis concentrates. Celebrated every July 10, the number 710 spells "OIL" when turned upside down, making it a symbol of concentrate culture and the community that appreciates premium extracts like THCA diamonds, live resin, live rosin, badder, wax, sauce, and shatter.

 

While 4/20 celebrates cannabis culture as a whole, 710 belongs to the world of concentrates. It's a day dedicated to craftsmanship, innovation, and the pursuit of exceptional flavor, potency, and terpene preservation.

 

Whether you're new to concentrates or already a seasoned dabber, here's everything you need to know about the holiday and why Hidden Hills Club celebrates it every year.

 

---

 

What Does 710 Mean?

The meaning behind 710 is surprisingly simple. Turn the number upside down on a calculator and it spells OIL.

 

Within cannabis culture, "oil" has long been used as a nickname for concentrated cannabis extracts. As concentrates became more refined and more popular, the community adopted 710 as the symbol for everything related to extracts, dabbing, and concentrate culture.

 

Today, 710 is recognized worldwide as Oil Day, celebrating the innovation and artistry behind premium cannabis concentrates.

---

 

710 vs. 4/20: What's the Difference?

Although both are celebrated throughout cannabis culture, they represent different experiences.

Think of 4/20 as celebrating the entire plant, while 710 celebrates what skilled extraction can preserve from it.

 

---

 

The History of 710

Unlike 4/20, whose roots date back to the 1970s, 710 is a much newer tradition.

The term began circulating throughout cannabis communities around 2010-2011, as modern extraction techniques rapidly evolved and dabbing became increasingly popular.

As concentrates gained recognition for their potency, flavor, and terpene-rich experiences, enthusiasts wanted a holiday dedicated entirely to oils and extracts.

By 2013, the first 710 Cup was held in Denver, Colorado, celebrating concentrate craftmanship through competitions and commmunity gatherings. Since then, July 10 has become an annual celebration across dispensaries, brands, extract artists, and concentrate enthusiasts throughout the country.

Many enthusiasts even celebrate at 7:10 AM and 7:10 PM, the concetrate community's answer to 4:20.

---

 

Why 710 Matters

710 isn't simply another date on the cannabis calendar.

It represents the evolution of cannabis extraction.

Producing premium concentrates requires exceptional attention to detail—from selecting quality starting material to refining extraction techniques and preserving delicate terpene profiles throughout the curing process.

Every great concentrate reflects the balance of science, craftsmanship, and patience.

Whether it's live resin, live rosin, THCA diamonds, badder, wax, sauce, or shatter, each consistency tells a different story while pursuing the same goal:

Delivering the purest expression of the plant.

At Hidden Hills Club, that same pursuit of quality influences everything we create. We understand firsthand that preserving cannabinoids, terpene profiles, and overall consistency is what separates a good concentrate from one worth remembering.

 

---

 

Popular Cannabis Concentrates to Explore on 710

If you're celebrating Oil Day, these are some of the most popular concentrate varieties you'll encounter:

THCA Diamonds

Highly refined crystalline cannabinoids known for exceptional purity and potency.

Live Resin

Flash-frozen cannabis extracted to preserve the plant's original terpene profile and aromatic complexity.

Live Rosin

A solventless concentrate produced using only heat and pressure, prized for its clean expression of the plant.

Badder & Budder

Smooth, whipped concentrates known for their creamy consistency and terpene-rich flavor.

Sauce

A terpene-rich concentrate that pairs liquid cannabinoids with crystalline THCA for a flavorful experience.

Wax & Shatter

Classic concentrate consistencies that remain favorites among experienced concentrate enthusiasts.

Each offers a unique experience, making 710 the perfect opportunity to explore new textures, flavors, and terpene profiles.

 

---

 

How to Celebrate 710 Like a Member of the Club

Whether it's your first Oil Day or your tenth, here are a few ways to elevate the experience.

• Start with clean glass and fresh water.
• Try lower-temperature dabs to preserve flavor and terpenes.
• Explore a new concentrate or strain you've never experienced before.
• Share the session with friends who appreciate quality.
• Take your time and enjoy the craftsmanship behind every dab.

710 is about appreciating the details.

---

 

Celebrate 710 with Hidden Hills Club's Zatics Cryo Cured Diamonds Bundle

Every 710 deserves something worth remembering.

This year, Hidden Hills Club is celebrating with the Zatics Cryo Cured Diamonds 710 Oil Bundle: a curated collection built for concentrate enthusiasts who appreciate exceptional quality and strain-specific experiences.

Each jar is cryo-cured to help preserve terpene integrity while delivering a crystal-rich consistency designed for premium sessions.

Inside the Bundle

• Four 2.5g jars of Cryo Cured Diamond Concentrates
• Broad-spectrum cannabinoid blend featuring THCA, Delta-9 THC, and THCB
• Cryo-cured crystalline consistency
• Strain-specific terpene profiles
• Crafted for premium concentrate experiences

Featured Flavors

• 🍎 Apples and Bananas 🍌
• 🍋 Lemon Glue #4
• 🍑 Peach Crescendo 🎶
• 🫐 Pressed Blueberry 

Whether you prefer precision low-temperature dabs, traditional sessions, or adding concentrates to flower, every jar is crafted with the same commitment to quality.

Because at Hidden Hills Club, every session should feel intentional.

SHOP NOW

---

 

Frequently Asked Questions

What is 710?

710 is the unofficial cannabis holiday dedicated to concentrates and extracts. Celebrated every July 10, the number spells "OIL" when turned upside down, making it a symbol of concentrate culture.

Why is July 10 called Oil Day?

When flipped upside down, 710 reads OIL, which has long been slang for cannabis concentrates and extracts.

When is 710 celebrated?

Every year on July 10. Many enthusiasts also celebrate at 7:10 AM and 7:10 PM.

What products are associated with 710?

Popular products include THCA diamonds, live resin, live rosin, wax, badder, budder, sauce, shatter, and other cannabis concentrates.

Is 710 the same as 4/20?

No. While 4/20 celebrates cannabis culture broadly, 710 specifically celebrates concentrates and cannabis extracts.

 

---

 

Celebrate Oil Day with Hidden Hills Club

710 comes around once a year, but great concentrates are appreciated year-round.

Whether you're discovering concentrates for the first time or you're a longtime connoisseur, Oil Day is the perfect opportunity to experience the craftsmanship behind premium extracts.

Celebrate 710 with Hidden Hills Club's Zatics Cryo Cured Diamonds Bundle and experience a collection built for those who appreciate quality in every detail.

Hidden Hills Club. Welcome to the Club.

SHOP NOW

---

 

For adults 21+ where applicable. Please consume responsibly and follow all local laws and regulations.